Sunday, February 27, 2011
Propaganda in Advertising/PR
De Beers " A Diamond is Forever"
Slogan/Repetition/Virtue words/Bandwagon/Beautiful People/Euphoria - As it persuades both men and women (especially women) over decades that a diamond is the ultimate gift of love, romance, happiness and forever commitment. Men need to "join the crowd" like the beautiful people in the advertisement, to pay the highest compliment --- diamond, to make their significant other happy.
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I don't wear a diamond, don't own one, as my own little protest against the marketing of diamonds. Don't get me started!!
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