Online Fanzine
Circulate among fans all around the world, main language in English
Name of magazine: NV
(Issues Quarterly per Calendar Year, $2.20 per copy)
Concept: It serves fans of K-Pop stars Nichkhun (2pm) and Victoria (Fx) all around the world. It is devoted to focus on the virtual couple also called Khuntoria.
Readers: Targeting both gender but mostly female from age 16-35, majority Asian (Korean, Thai, Chinese, Japanese etc) social status from students to married couples. Interests in entertainment industry (idols, fashion, celebrity gossip etc)
The fans are passionate, loyal; educated, calm, conscious and warm-hearted. They tend to have very romantic nature and are probably coming from very nourishing, loving, and wealthy families. They are strong, independent and a very kind group. Most of them either involved in a committed relationship or perhaps, looking forward to a “rainbow and butterfly” love encounter. They admire, thankful and praise pretty things surround them and confident of whom they are and what they want.
Competitors might be the mainstream Asia media gossip magazines that cover entertainment and celebrity cultures.
"NV" merely focuses on targeting “Khuntorians”, and fans always have the most buying power when it comes to the people they support and things that are associated with them.
Advertisers: Cosmetic and fashion, travel agency, wedding planning, dance studios, home design, and language, music, cooking schools.
Articles: 1. Let’s Travel with N & V to Thailand!
2. Victoria’s Secret: Love, Recipes, and Style
3. Hey Guys! Learn From Nichkhun --- The Perfect Lover
4. Dance and Diet, Your Best Shape Ever
5. Cozy up Your Love Nest
The proposed cover idea is roughly constructed with magazine template powered by Big Huge Labs. It is a Fanzine's cover, indeed the center piece is KhunToria. Photo shot when both receiving their popularity award. Graphics, font are designed simple for online readers; the colors used to better match the photo in the backgroud.
K-Pop is huge within the Asian-American community. I'm sure it's a pretty competitive market, especially with sites like allkpop.
ReplyDeleteCheck this out: http://www.kpopmusic.co.uk/ I bet there are K-Pop fanzines in Korea, but probably not in English. Your mag could bring together English-speaking fans, including non-Asians.
ReplyDelete